What is FLX
FLX is a wellness experience and event production company creating fitness, wellness + social experiences throughout New York and New Jersey.
We bring together movement, hospitality, community and unexpected places to create experiences that feel like more than a workout. Think Pilates at a boutique hotel, HIIT plus a sound bath followed by brunch, weekend wellness retreats, corporate wellness experiences and private events built around your people.
From concept to execution, FLX handles the details. The venues, instructors, wellness practitioners, partnerships, logistics, guest experience and on-site production.
Wellness is the foundation. A good time is the point.
What We Create
Wellness Events
Pilates, sculpt, strength, yoga, sound baths, brunch, pop-ups and everything in between — thoughtfully produced experiences designed to bring people together.
Private Experiences
Bachelorettes, birthdays, girls' weekends, celebrations and custom group experiences built around your people, your vibe and your plans.
Wellness Retreats
Short, intentional escapes all within driving distance from NYC that combine movement, wellness, food, connection and a little adventure. No week-long itinerary required.
Brand & Hotel Experiences
Wellness programming, activations and partnerships designed for hotels, hospitality brands and companies looking to connect with their communities, and their guests in a more meaningful way.
Corporate Wellness
Wellness experiences for teams, off-sites, employee events and company gatherings that go beyond the usual yoga class.
No two FLX experiences look exactly the same.
That's the point.
We Meet You At the Intersection of Wellness and A Good Time.
Wellness doesn't have to mean waking up at 5 AM, drinking green juice and sitting silently in a field.
FLX is for people who want to feel good and have somewhere to go afterward.
We create experiences that blend movement, hospitality, community and a little bit of the unexpected — thoughtfully curated, beautifully produced and never too serious.
We take wellness seriously.
Just not ourselves.
There's More Behind FLX Than A Yoga Mat.
FLX was founded by Lauren Wetzel, an experiential marketing and community-building professional with 15+ years of experience creating events and campaigns for brands including Casper, Citigroup Inc., lululemon, Arcteryx, and Vuori.
She's also a 200-hour certified yoga teacher who has spent years teaching, practicing and building community through movement.
FLX brings those two worlds together — the strategy, production, partnerships and logistics behind great experiences alongside the wellness, movement and human connection that make people want to actually show up.
Big-brand experience thinking. Small-group energy.
Services
HOTELS, LET'S MAKE YOUR SPACE A DESTINATION.
FLX partners with hotels and hospitality brands to create wellness programming that gives people a reason to visit, stay longer and come back.
From one-off Pilates + brunch events to recurring wellness series for your community or corporate partners, we build programming around your space, your guests and your community.
FLX handles the concept, instructors, vendors, partnerships, logistics and on-site experience.
You bring the space. We'll bring the experience.
BRANDS, COME PLAY WITH US.
FLX creates real-world experiences where wellness brands can show up in a way that feels natural, so your brand won't feel like someone paid us to put you in a gift bag.
Think product integration, sampling, gifting, community events, instructor partnerships, pop-ups, content and experiential activations.
We connect brands with an engaged wellness-minded community through experiences people actually want to attend.
Let's make something people want to be part of.
PRIVATE EXPERIENCES. YOUR PEOPLE. YOUR PLANS. BUILT FROM SCRATCH.
Bachelorette weekend? Birthday? Girls' trip? Corporate off-site? Or just a group of people who want to do something better than another dinner reservation?
Tell us the date, the vibe and who's coming. We'll build the rest.
Keep your venue and bring us in for the wellness experience — or hand us the whole weekend.
You pick the work out, we do the rest. Private chefs. Wellness pop-ups. Cocktails. Recovery. Adventures. Whatever makes sense for your group.
No two are the same. That's the point.
CURRENTLY FLX-ing
FLX Sunday Reset at Hotel Nyack
Pilates Sculpt + Sound Bath + Brunch + Wellness Pop-Ups
Nyack, NY | October 4, 2026
A Sunday morning designed to move, reset, connect and linger.
Featuring a high-energy Pilates Sculpt class, grounding sound bath, farm-to-table brunch and a curated lineup of wellness + lifestyle brands.
READY TO FLX?
YOGA • PILATES • HIIT • SOUND BATHS • MARTINIS •